Creativity is Not a Trait. It's a Habit by Srinivas Rao
The creative industries as well as others look for people who are creative
It is a desirable thing in business
Creativity has to be practiced regularly
The productivity and consistency of a person is more valuable than individual projects
By practicing you become more engaged and passionate about the subject leading to the creation of more meaningful work
The constant and repeated practice changes creativity from a habit to a skill
Creativity involves discipline and routine which are all things that can be controlled
Creativity is a habit rather than a trait
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