Study Task 04: Defining the brief

Defining the Brief - Notes / Possible points to include

Research Focus

Viewer interaction with the object / work 

Creation of typography  

Create tools for the viewer to create their own work from 

Role of viewer in graphic design  

Democratising design? - making typography accessible to a wider audience 

Make typography understood - handmade more connection - viewer can understand more 

Functionality

For the everyday or the designer – can be used by others

To encourage experimental methods

Craftsmanship in the design process - enabling people to 

Role of designer, work and viewer – connection between them

Handmade have a connection with work – interactive – creative responsibility handed over

Help designers to engage more with process 

Hand generated typography

For designers at all stages

Produce a tool to create typography

More understanding by the viewer of the creation of the work

Lead to experimentation

Work created from it will be understood more by the public

The project will be focussed around the theme of technology 

Defining the design problem

To create a format for designers  to make  their own typography / type and to engage them in the ‘printing’  process

To create a format for designers to create their own typography and to engage them with the experimental construction of type

The tool should be able to be physically engaged with

It should allow the construction of multiple letterforms

 Client needs or requirements

Most likely to be used by designers as an alternative tool and process

Needs to be compact to increase it functionality

The tool should be able to be physically engaged with

It should allow the construction of multiple letterforms

Audience

The object will need to be usable for a range of ages and degrees of professionalism from students to professionals

It is most likely to be used by designers as an alternative tool and process