Study Task 05: Studio Brief 2 - Research

Target Audience 

Graphic Designers Surveyed 

UK and US Combined Sample

Female vs Male 
There were more male than female designers 
From the women who responded, the 66.3%  were in their 20’s and 20.9% were in their 30s.

From the men that responded 48.5% were in their 20s and 32% were in their 30’s

89% of women had an undergraduate degree or higher, compared with 87.4% of men

Education
88% of designers had an undergraduate degree or higher

students in education 17.7% said networking was the most useful skill they could acquire. The second highest response was idea generation at 17.1%

60% of students are female and 40% male

Opinions
31.5% said that user centred best described their design approach. only 5.1% said experimental