Study Task 7 - Development

Final Layout Refinements 

Layout

In previous designs the logotype and combined module had been placed together, however this looked awkward despite the logotype reflecting the thickness of the module outline. Instead the elements were separated but placed centrally, which allowed the module design to look more refined creating a more minimal appearance. The module was altered slightly because one of the grids was removed from the book because of its complexity. A tag line was added beneath the logotype, 'Modular Grids foe Experimental Type'  to briefly explain what the sketchbook is for, otherwise it may just be considered a colouring book without context.

Stock Choice

The audience for the sketchbook is designers of all degrees of professionalism, from students to people in the industry. This includes both genders and a wide range of ages so the colour of the stock needed to be neutral. In Graphic Design Surveyed it was found that the highest percentage age group for both males and females in the industry was 20s, with the second highest being in their 30s.

White was tried to further emphasise the clean feel to the design. Green grey is quite a natural colour with an added warmth which makes it appealing . Mango was also experimented with because yellow orange is considered to be gender neutral however this shade is quite bold which may be less suitable for older people. The green grey has quite a rustic feel that doesn't detract from the elements on the cover making it the most appropriate stock to use.