OUGD601 - COP Tutorial 1

COP Tutorial 1

Key Points Discussed at Tutorial:

- Think of the essay as having a main theory / direction (consumption / consumer behaviour within my essay) throughout, which then picks up aspects related to the topic along the way. 
- Discussing the background issues to consumerism is important 
- Looking at persuasion as a theory could help understand how consumers can be influenced to be more sustainable
- Playing with the idea of having different green consumers it was suggested that perhaps the same product packaging could be designed in different ways to appeal to the different types of consumers.
- Testing designs and experiments on people could be important within the development of the practical to see how they react to different designs.
- Incentivising positive consumer behaviour could make people more likely to purchase these sustainable products 
- Looking at ethics within the essay could be important e.g. ethical behaviour and corporate responsibility 
- Some companies portray an idea of being green but do not follow this through in actions (greenwashing). There ethos has to match what they are saying. Their ethos becomes their USP which consumers then buy into.
- Marx talked about perceived needs and the role of advertising 

Moving Forward and next steps:

- put reading on the back burner 
- start digesting notes and considering the structure of the essay / how points overlap between sources
- look at case studies of products and start considering / analysing them in terms of things read about. This will also help decide which avenue the practical is going to go down out of the projects proposed.