OUGD601 - Module Evaluation

Module Evaluation

Overall my understanding of how sustainable products are marketed and promoted to consumers and what motivates consumers to buy these products, is more in depth. The marketing theories and ideas about consumer behaviour are widely applicable to promoting and selling a range of products and services so the information learnt will be useful for other projects.  Sustainability as a subject is quite broad which made it difficult in the beginning to narrow it down to have a specific focus. Concentrating on the marketing aspect meant that more theories about this and consumer behaviour could be used within the essay and allowed the essay to move away from sustainability in terms of print processes and materials and instead encourage more sustainable consumption behaviour in consumers. After researching for the essay it was difficult to know where to go with the project, however this was mainly because the essay started quite broad. Once I had a focus this made the project more focussed. Overall I have enjoyed looking into the subject however potentially I started off with too much research which I found difficult to formulate into a question. I potentially could have started writing a little earlier however the issues with essay structure and content needed to be sorted out before this could happen.