OUGD601 - Practical - LED Light Bulb Packaging - Branding - Possible Names

Possible names for branding

Key words associated with LED light bulbs

- bright
- energy
- reduction
- light
- LED
- green
- sustainable
- saving
- long lasting
- lumen
- environment


Words were combined to try and create a brand name that reflects some of these different aspects.

Bright idea
Green Light
Light Green
Bright Light
Bright Green
Long Light
Enlight
Light Bright
Light Long
Eco bulb
Enbright
brighten
Enlite
Enlighten
Lighten
Ecolight
Ecobright
Ecolux
Ecowatt
Ecolumen
Elumen
Brighteco
Brightbulb
Ecogreen
Elumen
Enbulb
EnLED
Ecolumen
ewatt
ecowatt
ecoLED

The use of eco combined with an aspect of the light bulb links the environmental benefits of the product with an aspect of the light bulb itself. EN could be highlighted and capitalised within some of the words to highlight it as an abbreviation for energy. Combining Green and Light perhaps gives off the impression of the light being green.

Eco Lite was chosen as the brand name as this makes the environmental aspect of the light bulb clear. Lite plays on the idea of light from the bulb but also the idea of low energy. Lite in other contexts reflects the idea of being low in something. This could be applied to the idea of the product using less energy.

The definition of Lite:

Denoting a low-fat or low-sugar version of a manufactured food or drink product.
‘lite beer’

https://en.oxforddictionaries.com/definition/lite