Morrisons Light Bulb Packaging
- The designs for Morrisons LED light bulb packaging are pastel coloured with white lines within the background, which creates a sense of light streaks / beams.
- Large product imagery is used on the front to enable easy identification of the correct lightbulb
- The designs as a whole do not reflect the sustainable qualities of the product visually.
- Information about the life span of the product is highlighted on the front as this is a key consumer benefit, however there is no mention of the fact that the product is energy saving.
- Most of the information about the product is placed on the back of the pack which you would not see unless you picked the product up.
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