OUGD601 - Practical - Brief - LED Light Bulb Packaging

COP Practical Brief 

LED Light Bulb Packaging 

Brief 

Brand and create the packaging for a LED light bulb by ‘eco lite’ a midrange supplier of quality lightbulbs. The design should promote and highlight the sustainable and energy saving qualities of the product. The practical benefits of the product should be linked with sustainable aspects. The design should be modern and contemporary and appeal to a range of green consumers. The design should have a point of difference from other light bulb packaging designs and stand out on the shelf.

Background and Considerations

- The design should highlight qualities such as quality, longevity, durability, brightness, value for money, efficiency and environmental attributes

- Consider language that can be used to influence, educate and inform consumers

- Should avoid cliché sustainable design

- How can the sustainable qualities of the product be linked with the practical consumer benefits

- Consider the use of light bulb imagery or a cut out on the packaging to show the product.

- How can rational or emotive language and imagery be used?

Manditory Requirements

- Must make it clear what type of light bulb is within the package when on the shelf

- Must have all the relevant technical information on the packaging e.g. barcode, type of bulb, fitting and code, lumens, Watts, approximate lifespan, directions for use, light type, dimmable or not, colour temperature, approximate number of hours use, size

- Highlight energy saving qualities and link to environmental benefits

Deliverables

Packaging Design for LED Light Bulb

6x Design Boards

Completed Blog