Monday, 17 December 2018

OUGD601 - Extended Essay Reading - Cradle to Cradle: Remaking the way we make things by McDonough and Braungart


Notes and Quotes

pg 4
- ‘Recycled? Perhaps it would be more accurate to say downcycled’ – recycling involves makes a material of a lesser form which is downcycling
- ‘wrestling them into this form has required as much energy – and generated as much waste – as producing a new carpet. And all that effort has only succeeded in postponing the usual fate of products by a life cycle or two’ – recycling sometimes uses the same amount of materials and resources as making a new product and only diverts it from waste for a period of time
- ‘How did you end up bringing home social inequity and feelings of guilt when all you wanted was new footwear?’ – products are not always made in safe environments which causes negative emotions for consumers

pg 5
- ‘a prototype for the book as a “technical nutrient,” that is, as a product that can be broken down and circulated indefinitely in industrial cycles – made and remade as “paper” or other products’ – technical nutrients can be reused to make other things with the material retaining its quality

pg 6
- ‘we are accustomed to thinking of industry and the environment as being at odds with each other’ – it is considered that industry and the environment are in contrast
- ‘It appears that these two systems cannot thrive in the same world’ – they cannot coincide

pg 7
- ‘If you are going to help save the planet, you will have to make some sacrifices, share some resources, perhaps even go without. And fairly soon you must face a world of limits’ ‘Sound like fun’ – to solve environmental issues it is considered that restrictions are needed on consumption
- ‘struck by how simple and elegant good design could be, and how suited to locale’ – good design is local

pg 8
- ‘designs that rarely made such good use of local material and energy flows’ – design often does not make use of local materials or energy
- ‘difficulties of applying universal solutions to local circumstances’ – homogenised solutions are not effective for all designs

pg 9
- ‘Even as architects and industrial designers began to embrace recycled or sustainable materials, they still dealt primarily with surfaces – with what looked good, what was easy to get, what they could afford’ – materials were chosen on cost, aesthetics and their ability to be sourced
‘I realized that design is a signal of intention’ – designing in this way suggested concern but an inability to meet these aspirations

pg 15
- ‘“Eliminate the concept of waste” – not reduce, minimize, or avoid waste, as environmentalists were then propounding, but eliminate the very concept, by design’ – design could stop waste rather than reduce it which environmentalists suggested 
- ‘We see a world of abundance not limits’ – we don’t need to restrict our consumption instead design can increase it positively

pg 16
- ‘Nature doesn’t have a design problem. People do’ – natures design system works , whereas ours does not

pg 18
- ‘It took shape gradually, as industrialists, engineers, and designers tried to solve problems and to take immediate advantage of what they considered to be opportunities in an unprecedented period of massive and rapid change’ – our system materialised through problem solving during the Industrial Revolution

pg 20
- ‘Resistance touched not simply on technology but on spiritual and imaginative life’ – there was resistance to the Industrial Revolution in different forms
- ‘Artists and aesthetes like John Ruskin and William Morris feared for a civilization whose aesthetic sensibility and physical structures were being reshaped by materialistic designs’ – leading artists thought that the Industrial Revolution was creating a world focussed on materialism rather than beauty      

pg 21
- ‘both rich and poor, what appeared to be a more equitable standard of living’ – the industrial revolution increased standards of living for everyone
- ‘economic revolution, driven by the desire for the acquisition of capital. Industrialists wanted to make products as efficiently as possible and to get the greatest volume of goods to the largest number of people. In most industries, this meant shifting from a system of manual labor to one of efficient mechanization’ – production systems became mechanised to increase production and efficiency and , in turn increase profit

pg 24
- ‘Along these lines, technical developments centered on increasing “power, accuracy, economy, system, continuity, speed,” to use the Ford manufacturing checklist for mass production’ – manufacturing systems became more streamlined to enable mass production
- ‘these were the raw materials for the production systems that made goods for the masses, and they still are today’ – this production system has continued into this century

pg 25
- ‘Resources seemed immeasurably vast. Nature itself was perceived as a “mother earth” who, perpetually regenerative, would absorb all things and continue to grow’ – natural resources were considered infinite during the Industrial Revolution

pg 26
- ‘modern industries still operate according to paradigms that developed when humans had a very different sense of the world’ – manufacturing today still relies on this system despite understanding the world in a different way
- ‘Neither the health of natural systems, nor an awareness of their delicacy, complexity, and interconnectedness, have been part of the industrial design agenda’ – the environment has not been considered within these systems

pg 27
- ‘made from valuable materials that required effort and expense to extract and make, billions of dollars worth of assets’ – objects that make it to landfill contain have both material and monetary worth
- ‘heaped in a landfill, where there value is wasted’ – when disposed of into landfill their value is lost
- ‘products of an industrial system that is designed on a linear, one way cradle-to-grave model’ – current industrial systems are linear ending in waste
- ‘you may be referred to as a consumer, but there is still very little that you can actually consume – some food, some liquids. Everything else is designed for you to throw away when you are finished with it’ – although a consumer we do not actually consume much, instead things are designed to be thrown away
- '90 percent of materials extracted to make durable goods in the United States become waste immediately’

pg 28
- ‘many products are designed with “built-in obsolescence,” to last only for a certain period of time, to allow – to encourage – the customer to get rid of the thing and buy a new model’ – many products have planned obsolescence which makes consumers buy a new product
‘the product itself contains on average only 5 percent of the raw materials involved in the process of making and delivering it’ – not all materials used to create a product are contained within the product

pg 29
- ‘Today the International style has evolved into something less ambitious: a bland, uniform structure isolated from the particulars of place – from local culture, nature, energy and material flows’ – the International Style has homogenised design

pg 30
- ‘To achieve their universal design solutions, manufacturers design for a worst-case scenario; they design a product for the worst possible circumstance , so that it will always operate with the same efficacy’ – products are designed to work the same in all environments good or bad

pg 31
- ‘threat of global warming brought about by the build-up of heat-trapping gases (such as carbon dioxide) in the atmosphere due to human activities’ – humans have contributed to global warming
- ‘The reality of global warming has gained currency not only among environmentalists but among industry leaders’ – global warming has become important to both environmentalists and industry
- ‘not the sole reason to rethink our reliance on the “brute force” approach to energy’ – there are also other effects that should make us reconsider our use of energy

pg 32
- ‘As new regulations, based on mounting research about the health threats of airbourne toxins resulting from incinerating fossil fuels, are implemented, industries invested solely in continuing the current system will be a serious disadvantage’ – companies that continue their current industrial methods will be less competitive when regulations come in
- ‘finite sources of energy, such as petrochemicals derived from fossil fuels , can be seen as a nest egg, something to be preserved emergencies, then used sparingly – in certain medical situations, for example’ – natural resources should be reserved
- ‘thousands of times the amount of energy needed to fuel human activities hits the surface of the planet every day in the form of sunlight’ – the sun provides more than enough energy to support humans

pg 33
- ‘Brute force and universal design approaches to typical development tend to overwhelm (and ignore) natural and cultural diversity, resulting in less variety and greater homogeneity’ – universal design ignores diversity and variety leading to a standardisation of design

pg 34
- ‘Industrial Revolution’s first design goal of maximum efficiency’ – efficiency was the aim of the Industrial Revolution
- ‘Elements that are removed from the ecosystem to make the operation yield more grain more quickly (that is, to make it more efficient) would otherwise actually provide benefits to farming’

pg 35
- ‘While the economic payoff immediately rises, the overall quality of every aspect of this system is actually in decline’ – there are short term benefits to efficiency however has long term effects on the rest of the system
- ‘The single-minded cultivation of one species drastically reduces the rich network of “services” and side effects in which the entire ecosystem originally engaged’ – focusing on one aspect of the system diminishes the wider system effecting the environment

pg 36
- ‘The GDP takes only one measure of progress into account: activity. Economic activity’ - GDP only considers economic progress to be progress – GDP only considers increased productivity to be progress
- ‘The GDP as a measure of progress emerged during an era when natural resources still seemed unlimited and “quality of life” meant high economic standards of living’ – this idea of progress was formulated when our perception of resources and quality of life were different

pg 37
- ‘Loss of resources, cultural depletion, negative social and environmental effects, reduction of quality of life – these ills can all be taking place, an entire region can be in decline, yet they are negated by a simplistic economic figure that says economic life is good’ – a place can be economically successful however other factors can be in failing
- ‘But in the race for economic progress, social activity, ecological impact, cultural activity, and long-term effects can be overlooked’ – focus on economic progress leads to other aspects being forgotten about
- ‘The design intention behind the current industrial infrastructure is to make an attractive product that is affordable, meets regulations, performs well enough, and lasts long enough to meet market expectations’ – industrial system does little to consider the environment
- ‘fulfils the manufacturers desires and some of the customers expectations’ – design aims to meet the needs of manufacturers and customers not the environment
- ‘products that are not designed particularly for human and ecological health are unintelligent and inelegant – what we call crude products’ – products that do not benefit peoples or the environments health are not effective

pg 38
- ‘products plus: as a buyer you got the item or service you wanted, plus additives that you didn’t ask for and didn’t know were included and that may be harmful to you’ – consumers purphase the product they want but also potentially damaging extras

pg 39
- ‘the problem intensifies when parts from numerous countries are assembled into one product’
- ‘Manufacturers do not necessarily keep track of – nor are they required to know – what exactly is in all of these parts’ – products can be made up of multiple materials from different countries of which  it is not regulation to know what is within these materials  

pg 42
- ‘Yet the next industrial revolution will not be about returning to some idealized, preindustrial state in which, for example, all textiles are made from natural fibers’ – changing the system will not mean reverting to previous ways

pg 42 - 43
- ‘Todays industrial infrastructure is designed to chase economic growth. It does so at the expense of other vital concerns, particularly human and ecological health, cultural and natural richness, and even enjoyment and delight’ – economics is considered first, with the environment and human health side-lined

pg 43
- ‘The waste, pollution, crude products, and other negative effects that we have described are not the result of corporations doing something morally wrong. They are the consequence of outdated and unintelligent design’ – the damaging effects created by industry are not the fault of companies but that of the system in which we reside
- ‘Poor design on such a scale reaches far beyond our own life span. It perpetuates what we call intergenerational remote tyranny – our tyranny over future generations through the effects of our actions today’ – our industrial and design system will have effects on future generations not just our own

pg 44
- ‘Once you understand the destruction taking place, unless you do something to change it, even if you never intended to cause such destruction, you become involved in a strategy of tragedy’ – having understanding of the damage created by the system and not acting to change makes the designer part of the problem / complicit

pg 45
- the reaction to environmental damage has been a focus on finding the less bad option for the environment
- Malthus suggested that human growth would have dire consequences for the environment

pg 46
- guilt is a characteristic of environmentalism

pg 49
- the economic system needs to be changed from growth to sustainability through reduced consumption
- exponential growth needs to be reduced as well as physical wealth

pg 50
- materialism does not bring satisfaction
- increased consumption has played a part in all environmental concerns
- recycling is only part of the solution to overconsumption – recycling is a plaster on the larger issue of overconsumption

pg 51
- industrialists considered resources to be infinite
- eco – efficiency will change the current industry to consider wider ethical issues
- eco – efficiency means do more with less

pg 52
- without pollution control the environment will become unbearable
- Changing Course suggested how companies would need to be eco - efficient to have the edge in different ways

pg 53
- Three R’s popular in home and workplace
- Eco – efficiency has economic benefits
- Reduction of resource use has positive effects on environment and the public

pg 54
- reduction is important in eco – efficiency but it does not stop environmental decision

pg 56
- composting can be difficult if things are not designed to be food for the environment
- recycling means downcycling a material to a lower quality

pg 57
- downcycling can pollute the environment
- chemicals are added to recycled materials to maintain their form and quality

pg 58
- recycled materials (e.g. plastic) can have more chemicals than new material
- use of downcycled materials can be misinformed

pg 59
- recycled materials are not always environmentally friendly especially if not designed to be
- materials are instead downcycled into lower quality materials when recycled

pg 61
- regulation forces companies into environmental considerations rather than encouraging it
- regulations are general which doesn’t encourage creative solutions
- design is ineffective if regulations are needed
- regulations provide a pass to continue destructive behaviour
- eco – efficiency does not go far enough and is still part of the same model of consumption - creating a sense of change

pg 65
- local environmental damage is easily seen and understood
- eco – efficiency would create an unexciting or aesthetic world
not all efficientcy is bad
- making industry less environmentally unfriendly is not enough

pg 66
- environmentalism suggests things that shouldn’t be done to be sustainable creating a sense of guilt
- environmental problems are extensive and have complex causes 
- guilt about our effects on the environment might encourage us to take up eco – efficiency which suggests limits and reduction in consumption

pg 67
- being less destructive shows a failure to think creatively

pg 71
- sustainable design can have positive implications for consumption and the environment

pg 76
- eco – efficient products can still be badly designed even if industry becomes more efficient

pg 77
- a successful system leads to people wanting more of them not less
- industrial growth is seen as only benefitting itself not the environment it is within
business relies on growth to continue

pg 78
- no growth for business is negative
- conflicting needs between nature and industry suggest both systems cannot coexist
- industry should be designed to have restorative effects on the environment allowing growth to continue for both this and the environment

pg 81
- nature should inspire us to create positive environmental effects rather than narrow mindedly focusing on one system

pg 82
- designers need to consider the bigger picture not just the product

pg 84
- eco efficiency is not new however will lead to a new world view of the environment being something to work with rather than dominate

pg 86
- shifting trends can encourage paradigm changes

pg 92
- nature is a system without waste
- ‘waste equals food’ - natures system is cyclical with waste creating food

pg 93
- biological nutrients aid the natural environment whilst technical nutrients fuels industry
our industrial system does not consider nutrients in any form

pg 96
- humans are alone in taking so much and giving little biological resources back

pg 97
- in times of need, such as the Great Depression, there was a greater sense of the value of our resources
- after the war materials became cheaper making it more cost effective to send out packaging then create systems for collection
- pre - industrialisation people reused and repaired things however now appliances are thrown away
- short use products are now normal

pg 98
- product obsolescence is built in to coincide when designers think people will want another one
- packaging is often designed to last longer than needed
- In places where resources are scarce people reuse materials
- Reuse in scarcity is creates innovation and flexibility which is needed in material systems

pg 99
- ‘monstrous hybrids’ are materials with a mixture of materials making them impossible to extract

pg 102
- humans see products as having life despite being inanimate
humans like to assert power and claim over things, which is why new materials are preferred over old

pg 103
- a continuation of the disposal of technical materials will create the need for restricted consumption
- humans need to take inspiration from natures system of zero waste

pg 104
- products need to be designed not to have waste from the beginning
- products can be made of biodegradable material, which provides nutrients for biological cycles, or technical material which produces nutrients for technical cycles

pg 105
- packaging design has huge potential to be a biological nutrients
- it isn’t necessary for packaging to last so long

pg 109
- designing products to be nutrients needs less regulation and waste systems are avoided
- it would make disposal of rubbish a guilt free action

pg 110
- separating chemicals from technical nutrients avoids contamination and allows materials to be upcycled in a closed loop system

pg 111
- not all consumption has to be of physical objects, a product of service is where something is created into a service to experience rather
- these services are bought for a period of time then given back e.g. TV. The manufacturer will provide a new one, repair or upgrade the old one and reuse the materials to create others.

pg 112
- when a product is bought by the consumer the materials that were put into the product pass ownership from the manufacturer to consumer

pg 113
- materials that cannot be salvaged should be put onto the price of a product

pg 114
- people would be able to consume without guilt and would be encouraged to do so
- most durability of products is unnecessary and creates problems for future generations
- this system would mean waste would be eradicated,  manufacturing costs would be lowered , less materials would be used, toxic materials would be phased out, with all leading to a healthier environment

pg 116
- unmarketables would be stored safely until appropriate technologies were developed

pg 118
- nature design is varied and rich

pg 119
- our design system is homogenised to be the same
- this is considered a ‘de-evolution’ of our environment, cultures etc

pg 120
- the design that works the best is the one that considers its surroundings and context

pg 122
- every living thing on the planet relies on one another in some way

pg 123
- sustainability is achieved when local materials and systems are used

pg 125
- local business thrives when local materials are used

pg 127
- when things are kept local there is more awareness of the effects our actions have on the environment

pg 128
- the Industrial Revolution allowed humans power over nature, however this has disconnected us with the environment

pg 139
- respecting diversity means considering how things are made, used and the consumers that use the products

pg 141
- rather than homogenising products, customisation should be adopted to allow for adaptation and diversity
- form follows function, form follows evolution – rather than a products design being determined by its function its form should adapt and customise
- needs need to be considered within a design whether these be ecological, economic, cultural or preferences

pg 144
- variety is wanted because it brings people pleasure

pg 147
- a design must be considered diversely and not with a focus on one aspect as this creates am extreme separate from the rest

pg 150
- natural capitalism considers the value of natural resources 
- eco – efficiency considers the economy to be necessary for change however sees that the market has the capability of destroying natural and human resources if it does not consider wider issues

pg 153
- traditional design considers aesthetics, cost and performance, whereas sustainable development looks at equity, ecology and economy
- the economy is usually focused upon with the others sidelined and considered afterwards

pg 154
- design that is diverse encourages industrial revolution and allows systems to reflect environmental processes

pg 155
- most environmental design today still considers us to be destructive and in need of restriction
- ‘natural capital’ suggests how resources can be used to benefit us
- Nature gives and takes

pg 156
- rather than just using nature we can aim to provide for it too

pg 160
- people considered environmental approaches to be separate from economics or even damaging to profit

pg 169
- it is not clear what materials are made from
- designers are forced to make decisions about which materials to use despite this

pg 170
- the decision is often made by choosing the less damaging option
- this puts designers in a difficult position showing how redesign is necessary

pg 171
- designers should aim to choose products or materials that do not contain obviously harmful elements. Designers should have ecological intelligence.
- Materials that can be separated should also be preferred if possible making the reuse process easier

pg 172
- designers should encourage respect of the people who make, live near and use the product

pg 173
- people are more likely to buy products that make them feel good about themselves
- manufacturers play on these feelings for good and bad through advertising
- products should add pleasure to life
- designers should look further than easily assessible information

pg 174
- X list substances should be phased out
- Gray list substances are not as dangerous as X list substances so are a lower priority for phaseout
- P list or positive list are materials that are safe for any use

pg 176
- design is improved in increments without adapting the product as a whole

pg 177
- developing new products will lead to a paradigm shift
- redesign means to create positive products rather than make them less ecologically damaging

pg 179
- ‘don’t just reinvent the recipe, rethink the menu’ – redesign goes further than just making a product better it changes the whole

pg 180
- design aims to meet the needs of people
- improvement of design allows for innovative ideas

pg 181
- eco – efficiency happens gradually through incremental changes to a product

pg 182
- designers should strive for change rather than incremental adaptations

pg 183
- designers should look to increase environmental growth not just profit

pg 184
- the best version of the current product may not be enough, instead creating a new product may be needed
- this type of design takes time, learning and resources

pg 185
- for creative design there needs to be a flexibility
- generations after us should not have to bare the consequences of design in the past

pg 186
- ‘How can we support and perpetuate the rights of all living things to share in a world of abundance?’
- How do we allow all living things access to the planets resources?

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