Key information about the research phase
What is the Research Phase?
- Discover - this is at the beginning of the project and designers try to gather insight
- Define the Problem - a clear idea of the problem is needed
- Collect Information - collect information, photographs and data for inspiration
- Be inspired and be informed - inspiration comes from the brief and the designer. Knowing about trends, technologies and designers will suggest possibilities for moving a project forward. Inspiration can come at any point so keeping something to document these discoveries e.g. sketchbook is useful
- Breaking apart the problem - breaking the problem down into smaller bits makes it easier to solve the problem and allows for deeper understanding of what the brief is asking. Briefs can hide or overlook the actual design problem so what is being asked may not actually meet the aims of the client. Looking at the elements individually within the brief can allow designs and ideas to come together in bits. The brief can be broken up by looking for key words, questions and phrases which will allow the needs of the client to become apparent.
Inspiration occurs at any point within the idea generation stage.
- Passive searching is searching without having a concept and includes looking through magazines, immersion in relevant information, reflecting on information, socialising to clear the mind and incubation of information.
- In the research phase extra knowledge is needed to identify possible solutions.
User research is is conducted to be able to empathise with users
Reflection on previous work and active searching on the web and books for information is also used
- Understanding the audience - Who is the audience? This can be considered in terms of age, gender, interests etc. What are their needs? What is it about the product that appeals to them? Primary research can help identify this through questionnaires, surveys, test or observations.What could the design offer them? Brands and products have become lifestyle items which become part of a personas identity
- Observation - this allows you to better understand the audience and the context in which the design will be seen in. Looking for specific things such as audience behaviour, colour schemes and typography etc. Methods of observation include video , photographs, sketches and notes
- Understanding the client and competition - Understanding the client and the are that the design is for is important. What is the client's background? What do they do? What are they known for? What are their values? Knowing about competitors and existing design will help understand where the project could be taken.
- Within research documentation and sketches both physically and digital of ideas are used
- Be inspired and be informed - inspiration comes from the brief and the designer. Knowing about trends, technologies and designers will suggest possibilities for moving a project forward. Inspiration can come at any point so keeping something to document these discoveries e.g. sketchbook is useful
- Breaking apart the problem - breaking the problem down into smaller bits makes it easier to solve the problem and allows for deeper understanding of what the brief is asking. Briefs can hide or overlook the actual design problem so what is being asked may not actually meet the aims of the client. Looking at the elements individually within the brief can allow designs and ideas to come together in bits. The brief can be broken up by looking for key words, questions and phrases which will allow the needs of the client to become apparent.
Inspiration occurs at any point within the idea generation stage.
- Passive searching is searching without having a concept and includes looking through magazines, immersion in relevant information, reflecting on information, socialising to clear the mind and incubation of information.
- In the research phase extra knowledge is needed to identify possible solutions.
User research is is conducted to be able to empathise with users
Reflection on previous work and active searching on the web and books for information is also used
- Understanding the audience - Who is the audience? This can be considered in terms of age, gender, interests etc. What are their needs? What is it about the product that appeals to them? Primary research can help identify this through questionnaires, surveys, test or observations.What could the design offer them? Brands and products have become lifestyle items which become part of a personas identity
- Observation - this allows you to better understand the audience and the context in which the design will be seen in. Looking for specific things such as audience behaviour, colour schemes and typography etc. Methods of observation include video , photographs, sketches and notes
- Understanding the client and competition - Understanding the client and the are that the design is for is important. What is the client's background? What do they do? What are they known for? What are their values? Knowing about competitors and existing design will help understand where the project could be taken.
- Within research documentation and sketches both physically and digital of ideas are used
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