OUGD501 - How Technology Enhances Creativity

How Technology Enhances Creativity by Greg Satell 

Rather than technology stopping creativity evidence suggests creativity is enhanced by it.
Within work there is more expectation to be creative.
Technology has allowed elements of the creative process to be automated which has increased productivity and allowed for more creativity.
For creativity to begin there needs to be a purpose e.g. brief . Having this intent means constriants can be established allowing creativity to kick in.
By studying their domain a designer will understand relevant techniques and approaches which enhances creativity.
Synthesizing understanding from different areas allows for increasingly creative work/
Combining areas of knowledge leads to innovative work.
Happy accidents can lead to interesting results but creativity cannot be left to chance and luck is not a strategy.
Technology has allowed collective knowledge to be accessible to anyone.
Technology has allowed people to connect making it easy to collaborate and meet people.
The rise of technology and its ability to automate processes has increased the efficiency of searching the domain.Knowledge and information are different, with knowledge often a personal experience that is hard to transfer, whereas information can be stored, replaced and combined.
Combining ideas lacks skill because the process has been automated, requires less work and because of this is not associated with human expression.
Accurate transferring and ease of combining information has led to the mashups being seen too many times, lessening the impact and people considering it as boring.
The accuracy of transferring information and the ease of combining it has led to it being seen as boring.
Creativity is mostly failures so an increase in output, increases the amount of good work.
There is a correlation between the output of work and the amount of quality work produced.
Making mistakes with analogue techniques is expensive, whereas digital techniques are cheap and easily rectified.
Experimentation with digital technology allows things to be adjusted and made in sections.
Technology minimises the cost of meeting the purpose of the project.
It takes little effort to experiment with concepts with technology which increase the likelihood of creating something good.
Technology allows access to a wider variety of experiences,increasing creativity.
As society becomes more technological it will also become more creative because it reduces time consuming repetitive tasks.
Increased accessibility of ideas and technology to achieve aims allows us to be more creative.