OUGD501 - Study Task 6 - Initial Creative Thinking Tool Brief

Initial Creative Thinking Tool Brief 

The first brief was written out to help generate ideas for a design that would aide the idea generation process. 

Brief title

Aiding idea generation within the Design Process

Brief (outline the general aims of the project)

-         Create a printed product that aids idea generation within the design process -         The outcome should be applicable to a target audience of designers of different disciplines and skill levels  -         It should be suitable for individual and group use and act as a way of generating ideas -         The outcome must have an engaging format that is functional, easy to use and adaptable to different projects -         The product should allow designers to use it alongside their design process -         The design should use relevant idea generation theories and techniques as a basis for the concept.

Background / considerations

-         How does idea generation fit within the design process? -         What creative thinking theories and techniques exist? -         How can these idea generation techniques and theories be applied to aide the idea generation process? -         Which are most relevant to the idea generation phase and are some used more than others? -         Will the product focus on enhancing one technique that is used for idea generation or will it look at the idea generation process as a whole? -         How can the outcome work with the design process to successfully aide any project?

Deliverables

-         Blog –  All blog posts must be labelled OUGD501 and must document all stages of the project and relating theoretical research -         6 x Design Boards outlining the project -         Evaluation of the project -         Final Outcome

Mandatory requirements (essential requirements that must be followed)

-         The outcome must work in conjunction with and aide the idea generation phase in the design process -         It must use idea generation techniques / theories as a basis for the outcome -         The outcome must be a functioning product

Research: references to reading (essay)

Lateral Thinking by Edward De Bono Basics Graphic Design 03 – Idea Generation by Neil Leonard and Gavin Ambrose The Do It Yourself Lobotomy by Tom Monohan Idea Generation Techniques among Creative Professionals - http://orchid.cs.illinois.edu/publications/HICSS-idea-generation-2009.pdf