OUGD501 - Study Task 6 - Refining Branding

Refining the Branding 

It was considered that the logo design could have a different stroke around the outside to create more of a drawn feel to the design reflecting how people use sketchbooks / workbooks.

  

It was thought that the name of the book should be Document as this encompasses the various ways of documenting information that will be used within the book as well as linking to the three types of page within the book. 

Using Microsoft Yi Baiti for the logotype would reflect the typeface used within the book and will reflect the workbook aspect of the book, whilst the addition of areas to add the project name and number will be filled with peoples own writing reflecting the sketchbook aesthetic. Increasing the line weight of the type allows it to be a similar thickness to the lines within the logo, making them consistent.