OUGD501 - Study Task 6 - Final Outcome and Evaluation Against The Brief

Final Outcome and Evaluation Against the Brief

 

The branding for Document references common ways of documenting information, through the use of symbols. The three types are write which is represented by a line, define which is shown through a bullet-point and collect / document which is shown through a square (an blank area to place things in). All the symbols are placed within a square which represents a page and references the idea of  all these documentation being put in a workbook / sketchbook. All three elements are combined to create the logo for the workbook. The three brand elements also dictate the types of documentation pages within the book. These are commonly used and understood by the audience making the book easy to use and functional.

The design is suitable for designers as a workbook / sketchbook aesthetic has been created which they are familiar with. The refined design allows maximum space for content to be added to the book making it functional. The use of Microsoft Yi Baiti, a geometric sans serif, reflects the precision and formality of a workbook. The audience is encouraged to write out the topic and exercises on the pages they use. The addition of their handwritten text in these areas contrasts against the typeface and reflects the differences between a workbook and sketchbook.

The design works in conjunction with the design process as the user is able to choose which pages to use to respond to the exercises giving them freedom to use the book to fit their process making it functional and flexible. The content covers key topics within a project allowing for a range of information to be gathered or considered. 

Prompts within the book are open for interpretation and do not suggest how they should be answered, allowing the audience choice as to how they respond. The design elements within the book are deliberately subtle, with the use of grey allowing parts of the design to become part of the the background which will allow the content that is added to be the focus of the workbook.