COP 3 Project Proposal
1. RESEARCH QUESTION
The effectiveness of digital and traditional tools in experimentation within type design2. RATIONALE (Why do you want to research this topic? What impact will this have on your practice?)
In previous COP projects I have looked at the role of both handmade and digital approaches in the construction of type design with a particular focus on modular typography. The response for COP 1 focused on idea generation of type using modular typography and was a tool to aide this process. Similarly in COP 2 the outcome was another tool for aiding idea generation however in a different context. Experimenting with both traditional and digital tools appeals to me as I enjoy working with materials and a variety of processes. Research will allow me to better understand how both digital and handmade can be better integrated together which will aide my own practice. Also learning about traditional tools and processes within Graphic Design will increase my knowledge of techniques. I hope to expand further on creating interactive and engaging formats for designers to use alongside their process.3. CONTEXTS (What are the immediate contexts in which your theoretical and practical research will be situated? Political? Social? Technological? Aesthetic? Cultural?)
Technology
Traditional Tools
Digital Tools
Handmade vs Digital
History of Graphic Design
DIY Graphic Design
Democratisation of Design
Design Process
Modular Typography
Modular Design
Type Design
4. THEORETICAL APPROACH (Identify no more than two potential theories that will help structure your research – must be appropriate to the theme/question)
5. METHODS (Secondary: theorisation, semiotic analysis, textual analysis, content analysis, discourse analysis / Primary: surveys, interviews, focus groups, observations
Observation - the designs for the practical project will need to be tested to see their effectiveness.
6. PRACTICAL OUTCOME (what do you plan to produce/develop?)
To create and brand a DIY kit that contains activities to support and encourage the use of the traditional and digital tools and techniques to create experimental typography. This will provide students with basic techniques using traditional / digital tools to promote more experimental work. 7. RESOURCES (what resources will you need to access?)
Tutor Feedback - this will help develop and refine both practical and written work
Library - this will allow relevant and specific texts to be read and found
Wood Workshop, Digital Print - these will allow the project to experiment both in print and in three dimensions
8. SUMMER READING LIST (find 5 books that you will endeavour to read in preparation for CoP3 - related to either 3 or 4 above)
DESIGN AS ART by Bruno Munari
https://typographica.org/on-typography/making-geometric-type-work/
MAKE IT NOW! by Anthony Burrill
https://typedecon.com/blogs/type-glossary/
9. TIME MANAGEMENT (Plan of actions from now until 14th Dec 2018)
May - Get feedback on proposal - Refine and clarify question
Summer - Research - Read Texts - Triangulate and draw comparisons between points - Consider structure of essay
September - October - Briefed on Writing Essay - Begin Writing Essay
November - Essay Refining - Start Practical Project
December - Finish Practical Project - Final Feedback on Essay
COP 3 Brief
Title
DIY Type Kit / Pack
Outline the Brief
The brief is to brand a DIY Kit that contains activities to support the use of traditional and digital tools to create experimental typography. The kit should be suitable for beginners / students with a range of simple projects to get started creating, modifying and experimenting with type. It should promote the use of experimental techniques in an engaging and fun way, whilst reflecting the wide variety of tools and techniques used to create experimental type.
Background
Research into different forms of experimental type
Research into traditional tools
Research into digital tools
Research into the anatomy of type and type construction
Deliverables
Packaging design
Branding
Activity Sheets
Tools
Mandatory Requirements
Printed Outcomes
6x Design Boards
Blog
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